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 Media and public information is about creative thinking, smart planning and hard work. A strategically placed article in the hometown newspaper of a key swing vote member of Congress can deliver more value than a multi-million dollar advertising effort … depending on what needs to be accomplished. It's about creating messages that will resonate with the media, focusing on the medium, news outlet or specific journalist who really shapes perceptions, and working the phones to generate news coverage. Working side-by-side with Public Affairs Officers, Press Secretaries and Communications Directors, BRTRC Technology Marketing has utilized this type of media relations to great advantage for our clients, earning coverage in outlets including CNN, Businessweek, Time Magazine, The Washington Post, The Miami Herald and Popular Mechanics.
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The Group
Capabilities
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Communication Planning
