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Larry McDonald
Larry McDonald co-directs BRTRC’s Technology Marketing Group (TMG) along
with Terri Stafford, who together have grown a $6+ million business whose revenue
has experience high double-digit growth for previous five years. Steeped in government
contracting experience, Larry works directly with senior client contacts and
has achieved a successful portfolio of business, marketing, political and media
strategy for organizations across the Department of Defense and other federal
agencies. He has helped government program managers and organization directors
at the GS-15 and SES level assess the role of marketing in their organizations,
conduct market segmentation analysis, formulate communications plans, manage
marketing budgets and evaluate return on investment. Larry also leads TMG’s
conceptualized Web Development and Video/Multimedia teams, where he has, uncovered
funding, produced, developed, rolled out and leveraged $500,000+ projects and
led multi-million dollar client accounts. Larry holds primary responsibility
for the financial management of BRTRC’s Technology Marketing Group, and
serves as a vice president of the group’s umbrella company BRTRC Technology
Research Corporation. He holds a M.B.A. (Beta Gamma Sigma) from The George Washington
University School of Business and an M.A. in Organizational Psychology from George
Mason University.
Terri Stafford
Terri Stafford co-directs BRTRC’s Technology Marketing Group (TMG) along
with Larry McDonald. Together they have achieved revenue growth on average of
76% per year. With 10+ years of marketing-communications contracting experience
within the Department of Defense, Terri serves as chief strategist for all of
the group's clients. In that capacity, she has achieved a list of notable successes,
including serving as a key counselor to the director of the U.S. Army RDECOM
TARDEC’s National Automotive Center (NAC), helping that organization grow
from a small contracting shop to a $17.5 million, 150 person organization today.
She has conceived, developed and implemented a rigorous and high profile marketing
program that propelled the NAC toward completing its mission to facilitate public-private
partnership. An events marketing expert, she has executed million-dollar, award-winning
event strategies, tradeshow booths and other special events. She has led programs
that have generated favorable news coverage in the nation's top media outlets,
re-cast organization-wide brands, and placed key client contacts in the same
room with major stakeholders, from prospective big-industry partners to Congressional
leaders. She holds an M.B.A. from Georgetown University's McDonough School of
Business and serves as a vice president of TMG’s umbrella company BRTRC
Technology Research Corporation.
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The Group
Capabilities
» THE GROUP
Vision
