Events/Displays
Event marketing is a core component of strategic communications. Trade shows, conferences, seminars, and media events — cleverly designed and flawlessly executed — can gather key audiences to deliver emphatic organization-wide messaging or orchestrate one-on-one interaction with stakeholders. BRTRC is a full-service event planning and management company capable of executing successful meetings for our government clients. We coordinate events ranging in size and we provide each with unmatched quality, rapid response, creative solutions, and meticulous management.
Media/Public Info
BRTRC understands the environment in which the government works and we recognize the importance of clear, calculated, and timely communication in the public domain. We provide the analytic support necessary to interpret and develop messages, assess internal and external audiences, coordinate with public affairs offices, integrate effective outreach tactics, synchronize activities, and execute innovative media campaigns all while adhering to protocol and maintaining quality. We specialize in media relations for the government and we employ specific techniques and methodologies to reach the appropriate audiences successfully.
Branding
Although government organizations do not always think this way, your organization’s identity is, in fact, a brand. Your brand communicates meaning that helps shape how your audiences view you, your mission, and your services. It also shapes the way those audiences behave. Does your brand illustrate your organization’s core values? Inoculate you against undue criticism? Lay the appropriate groundwork for your organization’s 5- or 10-year plan? BRTRC assesses client brands and identifies and develops solutions for aligning logos, taglines, core messaging, and other brand attributes that support broader organizational strategies defined in your overarching communication plan.
Collateral
Our team of experts has solid marketing/communication backgrounds, and we focus on providing strategic and tactical communication support for our clients. We develop, produce, and distribute the best, most effective communication products. We analyze communication needs, conduct research, identify options, and implement communication pieces that clearly and concisely deliver the message. Target audiences receive a lot of information – therefore, we must be innovative and cutting-edge to command their attention. With clear and concise writing, vivid imagery and use of color, and award-winning design, our print materials stand out with unmatched quality.
Publications
BRTRC understands that the government depends on key documents to organize information, initiatives, and concepts to communicate their missions to stakeholders. These documents are crucial for disseminating specific messaging and key information. Therefore, they must be developed on time, fully coordinated, staffed appropriately, clear, concise, and of the highest quality. Our staff researches, writes, edits, designs, and produces several print and Web-based publications for our clients. We provide the government with access to the best and brightest professionals to ensure that these publications are consistent and well thought out, serving as effective communication tools.
Web Site Design
Web sites are critical tools for reaching a broad constituency and are considered to be a key resource for locating up-to-date information. BRTRC provides Web site design, development, programming, management, and maintenance for our government clients. Unlike industry, government Web sites are required by Section 508 of the Rehabilitation Act to be coded in a way that is readable by diverse browsers and screen readers; therefore we author programming that is 508 compliant. We use a variety of programming languages to produce cutting-edge, well-designed, and informative Web sites.
Software Applications
BRTRC leverages technology to ensure efficiency in communications. Using various applications, we develop password-protected database systems (primarily Web-based) to capture, store, and organize information. We evaluate required information and users, develop user-friendly data and front-end structures, set-up the tool on the appropriate server, populate the database, and establish procedures for adding data in the future. We design these customized systems to provide our clients with on-demand access to their most recent information and to help them work more efficiently and without duplication of effort.
Video/Multimedia
BRTRC develops interactive multimedia applications to offer a highly accessible and versatile format to deliver presentations, entertainment, and training material in a memorable, engaging, informative, and original style. We research content, write script, record narration, develop storyboards, provide on-camera talent, shoot video, conduct video conversion and compression, create audio and 3D animation, conduct testing, and prepare CDs/DVDs. We use a multitude of software applications and programming languages to create visually exciting and dynamic presentations.
