Points of Interest

BRTRC has been highly successful in developing and executing a strategic communications plan for our government clients, which includes establishing a brand identity in order to communicate meaning that helps shape how stakeholders view their organization, mission, and services. Integrated into a branding campaign, BRTRC designed and instituted this logo and overall look and feel on all print materials for the client, including brochures, briefings, signage, conference materials, and Web site, which we also created and continue to manage. BRTRC also redesigned the organization’s conference booth display for not only improved functionality but also with the refurbished look and feel. As part of establishing a new brand identity for the organization, we identified and developed solutions for aligning logos, taglines, core messaging, and other brand attributes that support broader organizational strategies defined in an overarching communications plan.