Points of Interest

Among the U.S. Army’s many collaborative ground vehicle efforts, the Commercially Based Tactical Truck (COMBATT) program, a partnership between industry auto-makers, exemplified the Army’s strategy of leveraging commercially based technologies to meet military light tactical vehicle needs. To bring greater visibility to the program, BRTRC devised a COMBATT debut event where multiple demonstration vehicles were featured at an outdoor obstacle course challenge on a two-acre cherry orchard in Traverse City, MI. Through a carefully executed press campaign, we were able to ensure appropriate members of the media attended the event. BRTRC conceptualized and managed all aspects of this strategic campaign, in which the client unveiled the concept to individual congressional, military, and auto-industry leaders, as well as various members of the news media to promote public awareness of the program. We developed press kits and print collateral and even engineered the obstacle course, which showcased the vehicles’ off-road capabilities. This effort gave the client the opportunity to highlight the objectives and schedule of the program and it provided attendees the capability to see the vehicles in action in order to evaluate performance and provide critical feedback.