Points of Interest

For this client, we developed a new brand identity to help shape how the organization is viewed by its stakeholders. Consistent with the new branding, BRTRC designed the client’s Web site and continues to manage the information located there. We designated a single Webmaster who is responsible for daily maintenance of the site and ensures that posted information is timely and accurate. The site features vibrant colors and imagery, practical navigation options, logical menu structures, search functionality, and Adobe Flash technology to create an innovative, user-friendly source of information. It also provides links to the organization’s printed publication with corresponding online version and podcasts. BRTRC is part of the editorial team for the publication and so we ensure all associated materials are readily available on the site. As materials become outdated, they are archived for historical reference. Additionally, all print materials we produce for the client list the Web address to encourage broad usage by the organization’s stakeholders.