Points of Interest

Most government organizations provide their stakeholders with support ranging in both complexity and proximity – therefore, the opportunity to engage at a central location has become increasingly important. The Association of the United States Army (AUSA) Annual and Winter Symposium and Exhibition are the premier forums for interaction among the Army community. BRTRC has provided comprehensive logistical support for several of our clients at these events. As part of an integrated campaign, BRTRC refurbished this organization’s brand identity and took an innovative approach to redesign its AUSA booth display to coincide with the new look and feel. The display is now equipped with a lightweight, dynamic, and more engaging design with enhanced functionality, including lighting, video capability, an interactive educational kiosk, and a built-in conference area that showcases print collateral and show-specific information. The design provides the client with the flexibility to engage not only at major trade shows and conventions such as AUSA, but also at recruiting fairs and college campuses.